Nurtured by majestic mountains and the colors of the four seasons,
Nagano has cultivated a diverse culture of food and craftsmanship, honoring nature's blessings.
We share the essence of Nagano—where nature and human lives intertwine—with the world,
creating lasting value for the future.
長野県について
Located in the heart of Japan,
Nagano Prefecture is home to three mountain ranges of the Japanese Alps.
Nurtured by abundant nature and rich history and culture,
Nagano brings together a wide range of attractions―
from tourism and lifestyle to industry.
Here we introduce essential information about Nagano Prefecture.
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Kita Alps
Asamayama
信州ブランドについて
Nagano Prefecture has been working to enhance
its brand value under a shared brand slogan and logo.
Surrounded by rugged yet beautiful mountains,
we cherish the "well-being" of Nagano's people,
who have learned, lived, and grown together,
and wish to share the charms of Nagano with a wider audience.
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Nagano’s climate has nurtured its food, customs,
and ways of life that cherish the blessing of each season.
Through these videos, we share our efforts to pass on these unique treasures to the future.
Minami Alps
Yatsugatake
信州ブランドを率いる人たち
Rooted in Nagano and living in harmony
with the land's unique climate and culture,
we introduce the initiatives of companies and individuals
who showcase this region's distinctive appeal.
Through the passion embedded in craftsmanship and daily life,
we explore the value of Nagano's brand.
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Chuo Alps
読みもの
We uncover the diverse appeal that shapes Nagano's character
and share these stories through articles.
信州ブランドのプラットフォーム
We operate various platforms that share the appeal of Nagano.
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